Since 1975

Original From Ipoh

Since 1975

Original From Ipoh

“We are baking biscuits for richer taste and stronger aroma”

Yee Thye Sdn Bhd, Mr.Neoh Swee Leong 

History 

Yee Thye has since the late 1976’s established its brand and made its presence in the market, especially within the Central region and the Southern region. Yee Thye is renowed for its Heong Peah and Kaya Puffs as being the freshly baked and truly traditional biscuits with recipes from the older generations. The baking skills and techniques carried through have brought about much of its fame in traditional biscuits.

Yee Thye had throughout these years acquired much experienced in developing great biscuits and has to date researched and developed more than 10 types of specializes. In the recent years, Yee Thye has also increased their line of distribution to having 3 branches as well as several lines of distributors and agents carrying their brand. The line of ushers and investors have given the confidence to Yee Thye to bring back the flavors of the old memory lane not only promoting Yee Thye  as the pure and true Malaysian brand among the locals but as well as tourist. Yee Thye since its establishment, remains as one of the most popular biscuits in the Country and proud to announce its premium quality and products.

Being the true Malaysian brand, there are more than 50,000 consumers who have tasted the biscuits worldwide, thereby making Yee Thye as the premium and leading Traditional Biscuits producer in the Country

History 

Yee Thye has since the late 1976’s established its brand and made its presence in the market, especially within the Central region and the Southern region. Yee Thye is renowed for its Heong Peah and Kaya Puffs as being the freshly baked and truly traditional biscuits with recipes from the older generations. The baking skills and techniques carried through have brought about much of its fame in traditional biscuits.

Yee Thye had throughout these years acquired much experienced in developing great biscuits and has to date researched and developed more than 10 types of specializes. In the recent years, Yee Thye has also increased their line of distribution to having 3 branches as well as several lines of distributors and agents carrying their brand. The line of ushers and investors have given the confidence to Yee Thye to bring back the flavors of the old memory lane not only promoting Yee Thye  as the pure and true Malaysian brand among the locals but as well as tourist. Yee Thye since its establishment, remains as one of the most popular biscuits in the Country and proud to announce its premium quality and products.

Being the true Malaysian brand, there are more than 50,000 consumers who have tasted the biscuits worldwide, thereby making Yee Thye as the premium and leading Traditional Biscuits producer in the Country

历史

1976 年, 裕泰饼家早已在市场上建立品牌和创造独特的风格, 尤其是在中马和南马一带。裕泰以传统的古方秘诀如新鲜烘焙的香饼与加央角而闻名遐迩。这些年来,裕泰不断地研究最棒的饼干, 从中获得许多丰富的经验, 并定期研究和发明出超过十种的独特产品。

最近这几年,裕泰已经增加了销售地点, 不但创立了三间分行, 而且也拥有一些专门分销商和代理商宣传裕泰的品牌。 这促使裕泰绝对有信心为顾客们寻回记忆中的古早味, 也建立了纯朴的大马品牌,并令旅客们留下了深刻的印象。 自从成立一来,裕泰一直是全国得到最好回响和反应的饼家之一。 如今非常光荣地推广着高级的品质和产品。

身为实至名归的大马品牌,裕泰在全球各地已经拥有超过5 万个忠实客户品尝过裕泰饼家的产品。 这从而造就了裕泰成为高级品牌,并领导着我国制造传统饼干的商家们向前迈进。

Company Profile

Established since 1975, Yee Thye is among the pioneer in producing delicious and heavenly biscuits or “Heong Peah” and Kaya Puffs to the locals in Ipoh as well as the tourists from all across the country. Yee Thye’s Heong Peah and Kaya Puffs are so popular that it became one of the most sought after gifts from Ipoh. Founded by Neoh Swee Leong, the Yee Thye’s old trademark was popularized from its recipe of hundred years passed down from generation to generation in the art of baking the popular Heong Peah and Kaya Puffs. In 2002, Yee Thye was incorporated with Neoh Swee Leong Trading and Confectionery Sdn Bhd which was then changed to Yee Thye Cake House and Confectionery in November 2004.

Yee Thye has a goal to introduce and share its finest biscuits with the rest of the world by greatly introducing the traditional methods of baking biscuits for richer taste and stronger aroma. Yee Thye has from its humble beginning grown into a huge retail selling its core specially biscuits and also other products carrying various brands. Yee Thye has continuously conduct research and development on its products for more variety and better taste. 

1975年创办以来,裕泰由始以来是众多生产美味饼干的开拓者中的佼佼者。裕泰的香饼和加央角不但在怡保本地皆知巷闻, 更令贯通来往全马的游客赞不绝口。 时至今日,裕泰的香饼和加央角可说是家户喻晓, 更是出自怡保供不应求的最佳礼品, 由梁先生创办的裕泰旧商标凭着百年来世代相传的古方秘诀和烘焙艺术而闻名遐迩。

在2002 年,裕泰已经与Neoh Swee Leong Trading and Confectionery Sdn Bhd 合拼并较后在2004 年的九月改称为裕泰饼家土产专门店。裕泰已拟下目标要用最出色的饼干与世界各地友好分享, 并荣幸地推广其可以烘焙出口味丰富及美味香浓的传统烘焙方式。裕泰从当时简陋的形式成长至今日的大型零售商。除了专门售卖主要饼干之外, 也售卖各种品牌的产品。裕泰将永远不停歇地研制出更多风味和有品质的产品。

Our Video

Interview Part I

Interview Part II

Interview Part III